Mobile Bites: Marketing Tips for Food and Beverage Businesses

If you’re running a food business—from a kitchen side hustle to a full-blown food truck—you already know that the hustle is real. 

What you cook matters, but how you market it? That’s what gets people lining up at your window.

Last week, Luis Quiroz hosted Mobile Bites, Big Reach, a virtual training session packed with strategies to help food entrepreneurs grow their audience, their impact, and their sales.

Here are a few highlights worth dishing out:

1. Start With Your Story

Your marketing should feel like an extension of who you are. Customers love to know why you started—whether it’s your grandma’s mole recipe or a mission to bring late-night pupusas to the East Bay. That story? It’s your superpower.

2. Know Your Dream Customer

Who are you really cooking for? Your marketing will be 10x more effective when you get specific. Think: “busy parents grabbing dinner after soccer practice” vs. “everyone who eats.” Speak directly to the folks who need what you offer.

✉️ Want personalized support? Book a 1-on-1 session or slide into our DMs on social media

3. Content Doesn’t Have to Be Complicated

Use what you already have:

📸 Snap behind-the-scenes pics while prepping orders

🎥 Record quick Reels showing your daily specials

💬 Post customer testimonials and reviews

🎶 Hop on a trending sound if it fits your vibe

Pro tip: Batch your content weekly so you’re not scrambling every day.

4. Your Digital Home Matters

Make sure your website or ordering page is clear, fast, and mobile-friendly. Bonus points if you’re collecting emails or phone numbers so you can follow up with customers (think: pop-up invites or taco night reminders).

5. Show Up Locally

Don’t sleep on in-person events and collaborations. Whether it’s a farmers market, community festival, or collab with a nearby coffee shop, showing up IRL builds loyalty fast.

This is a simplified list of everything we covered. If you're craving the full scoop, check out the recording of the presentation on YouTube, here.

Watch the full webinar, "Mobile Bites: Big Reach" here.

Final Thought:Going viral is cool—but building a brand people trust is even cooler. Focus on consistency, clarity, and real connection. If you’re ready to take your food biz to the next level, join the Trending Socials Community Hub and let’s grow together.