You’ve been consistently putting in the work…but the conversions are just not matching up... Well, today I will share some tools to help your business improve your ROI.
Whether you’re a trendy social media influencer or a top-notch entrepreneur, these resources will surely be valuable to you. Ready? Let’s get started!
Let’s first start by understanding the factors that affect the search engine rankings and the rationale behind it.
This chart assures that you understand that search engines reward sites that combine ranking signals, you will then be equipped to manage these signals to successfully climb to the top of Google Search Engine Result Pages (SERP’s).
Now, let’s look at the toolbox!
Google Analytics - will show you how people are engaging throughout your site, where traffic is coming form, and what traffic sources are causing the most conversions. You want to optimize for conversions, not just traffic.
It’s not about having a lot of traffic, rather having relevant traffic.
To make the most out of Google Analytics, make sure you set up goal and conversion tracking.
Google Search Console - this shows how many impressions, how many clicks, and click through rate per post.
Through this, we look for a post with less than a 5% click through rate.
Then, we look at all the keywords we’re getting impressions from that post and then we integrate those keywords into that blog post or landing page and we re-write to encompass all the relevant keywords
Hubspot - is a great tool to look comprehensively at all your marketing.
Pagespeed - tests your site for speed-related issues and tells you how to improve. With this tool, you’ll be able to understand the changes you can make to boost site speed.
Significantly, site speed has an impact on how well your pages perform in search engines. Once you identify what’s making it slow, you’ll be able to fix them and improve your search
Avoid These Mistakes...
Marketers believe in the power of making more and more content which sometimes produces overlap.
Instead, they should focus on updating already produced content and make it better.
To learn more, check out these must-read books to learn more.
Search Engine Marketing Inc - a book that details valuable information on how you can increase traffic to your company website
SEO Hack: How to Double Your Search Traffic in 45 days - this introduces you to the world of long-tail keywords and focuses on keyword targeting to user optimization
The Ultimate Guide to Google AdWords - it unveils successful techniques for picking the right keywords to target
The Art of SEO - contains accurate and reliable data to delve deep into the understanding of search engine optimization